12 Days of Whataburger Spreads Holiday Cheer

Month-long ‘Whataburger Serves’ initiative shows customers appreciation with internet coupons for free food

Whataburger Spreads Holiday Cheer

Whataburger Spreads Holiday Cheer

(November 30, 2009 – SAN ANTONIO, Texas) – Fanatical customers of family-owned Whataburger will celebrate the holidays this year with some spare change thanks to the ‘12 Days of Whataburger.’ As part of the company’s ‘Whataburger Serves’ initiative, the month-long internet coupon campaign offers customers the opportunity to receive up to 12 free food items throughout December.

The coupons include offers for free menu items such as fries, drinks, fried pies and even the company’s famous breakfast taquitos. Customers can sign up to receive the coupons via e-mail at http://www.whataburger.com/whataburger_serves/12_days_of_whataburger. After signing up, customers will receive a different coupon every other day beginning Tuesday, December 1, and ending with a grand finale coupon for a free Whataburger on Christmas Eve Day, Thursday, December 24. Each coupon is valid for one day only.

“We’re thankful for our loyal customers and understand how hard they’re working this year to make ends meet,” Preston Atkinson, Whataburger Restaurants, LP President and COO, said. “This is our way of helping them make their money stretch a little further this holiday season.”

The ’12 Days of Whataburger’ internet coupon campaign is part of ‘Whataburger Serves,’ a long-term series of themed activities that demonstrate Whataburger’s service-oriented approach to business. Plans include events to build employee team spirit and morale, customer appreciation initiatives with fun activities and free food offers, and community programs that support groups in need. More information about ‘Whataburger Serves’ is available at http://www.whataburger.com/whataburger_serves.

ABOUT WHATABURGER:

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with nearly 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company.

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