Amelia Perfect Tan

Amelia Perfect Tan

Amelia Perfect Tan

Men and Women of Amelia Island are eager to get naked at 1000 S. 14th Street, and you can, too! You don’t have to strip down to your birthday suit, you are welcome to leave on your undergarments or even a swim suit to get an Amelia Perfect Tan.

With ten beds and one high pressure booth, you never need an appointment and sessions only last 10 to 20 minutes. The new owners are now in place and open for business offering you unbelievable holiday gift giving packages!

This is your opportunity to tan in a controlled, air conditioned setting that is cleaner than the beach and more private than the community swimming pool.

Sunless tanning solutions are perfect gifts and popular with Baby Boomers and retired individuals, who find the indoor tanning process relaxing.

Tanning Bed

Tanning Bed

A second available tanning option at Amelia Perfect Tan is the spray-on tan. You are air-brushed with a sunless tanning spray that reacts only with your top layer of skin. Call ahead for this tan because you will need an appointment for this Mystic Tan.

New changes to the salon include free wi-fi and a coffee bar for charity. Each room is equipped with a radio, fan, goggles and towels. If you come on your lunch hour, for your convenience they also put deodorant and hair spray in each of the rooms.

I am looking forward to trying the Hydration Station. This is a personal sauna with a slight vibration, and a rainbow of lights, that rejuvenates your skin. Used with indoor tanning methods, the Hydration Station helps to prepare, prolong and protect your indoor tan.


Through the end of January they will be continuing their Grand Opening and Holiday Specials, so now is the time to stop by or give them a call.

Amelia Perfect Tan is located at 1000 S. 14th Street, in Fernandina Beach (opposite end of the movie theatre shopping plaza). Their hours are Monday through Friday from 10:00 AM to 7:00 PM; and from 9:00 AM to 4:00 PM on Saturdays.

For more inforomation, give them a call at (904) 277-3061.

To Tax or Not to Tax

To Tax or Not to TaxWell folks today is the day. The President is sitting down with the republicans and the new power in Congress in hopes of coming up with what to do about the Bush tax cuts. It seems the question is two fold; should they extend them and whom should benefit from from them? It seems like an easy enough question when you stop and think about it.

Now on the President’s side the Democrats only want to extend them for the middle class. They contend that anyone making over a certain income, to be determined (in the past they put a figure of over $250K), should not benefit from the tax cuts, in other words they should pay.

Now why all the fuss? Washington needs more money. Now I don’t know about you but I have always found that in business and in our house, if the budget required more money there were only two choices. Raise revenues (incomes) or reduce expenses, make cuts. Now for years Washington has never really considered cutting, that is just not done. They have always opted to raise revenues. In good times when the economy was running along smoothly no one seemed to notice, we just sort of took it for granted that a small increase here and there was no big thing, not so today. Today the average American is watching every penny, and they should, they don’t agree nor can they afford any additional increases.

So back to the question, what will they do with the tax cuts? I for one think there is a lot of cutting they could do, but that would take backbone; I don’t think we have enough of that in Washington to pull it off. I think both sides are going to continue to argue and butt heads on the issue. Both sides will posture to use their individual reasoning for political gain rather then do something that will help Main Street and the average tax payer. This should be an interesting week on several fronts, North Korea, Bush tax cuts and Wikileaks. Now again we find ourselves with front row seats, and the beat goes on.

Let it Snow in Florida

Let it Snow in Florida

Snow in Florida

Snow is a rarity in Florida, but in St. Augustine, they are letting it snow every night during Winter Wonderland. This is the 4th winter that the St. Augustine Amphitheatre has hosted this magical event that runs from now until January 2, 2011. The snow falls every evening at 7pm and 9pm over the outdoor ice skating rink.

There are lots of activities for the young and young at heart and many of them are free.
* Visit the Elf House.
* Give your wish list to Santa Claus today through Dec. 24.
* Walk through the Candy Cane Forest.
* Watch the ice skaters and the ice sliders.
* Visit the Igloo Ski Lodge adjacent to the ice rink for a close up view of the skaters.
* Warm up by the lodge’s fire.
* Enjoy the nightly snow showers at 7 p.m. and 9 p.m.

For a minimal fee, you can also try:
* Ice skating.
* Ice sliding.
* Bounce House
* Train rides
* Sleigh rides
* Smores’ kits to build your own, an old winter treat for toasting.
* Hamburgers, hot dogs, treats and sodas and hot beverages.

Winter Wonderland times through Dec. 17 are:
Monday through Friday, 4 p.m. to 10 p.m.
Saturday, noon to 11 p.m.
Sunday, noon to 10 p.m.

From Dec. 18 until Jan. 2, it is open Sunday through Thursday, noon to 10 p.m. and Friday and Saturday, noon to 11 p.m.

Admission and parking is free. All parking is in the amphitheatre lot.

While you are in St. Augustine, be sure to check out the Nights of Lights downtown. There are more than 2 million lights on view making the city sparkle and shine with Christmas cheer. This will continue through January 31, 2011. For more information on either event you can visit, or

Free Tasting and Celebration of Chocolate

Free Tasting and Celebration of ChocolatePeterbrooke Chocolatier on Amelia Island wants you to join them for a Celebration of Chocolate on Friday, December 3rd, from 5:00 to 7:00 PM.

This is your chance to get a jump on holiday dessert planning.

This FREE tasting event will feature:

-Decadent Peppermint Martinis and Coffee
-Peterbrooke Secret Recipe Cards
-Gourmet Truffle Cake Samples
-Chocolate Samples
-In-store Chocolate Tempering Demonstrations
-In-store Truffle Cake Demonstrations

For more information about this FREE event, call (904) 277-0162.

Shop with Cops Donation

Shop with Cops Donation

(L to R) Jamie Hendrix, Chief Hurley and Dawn Lunt

Jamie Hendrix (left) and Dawn Lunt (right) of the American Business Women’s Association, Eight Flags Charter Chapter, presented Fernandina Beach Police Chief Jim Hurley with the proceeds of their annual live auction on November 18th, a check in the amount of $1025.00 to benefit the 2010 Shop with Cops program.

The Shop with Cops event will be held at the island WalMart on December 15th.

The American Business Women’s Association provides business training and networking opportunities for women of diverse occupations and backgrounds.

Amelia Island Holiday Home Tour

Amelia Island Holiday Home TourThe Amelia Island Holiday Home Tour, presented by the Amelia Island Museum of History will feature four professionally decorated homes in historic Fernandina Beach on Friday, December 3 and Saturday, December 4 from 10:00 AM until 4:00 PM.

The homes are located at 112 N. 6th Street, 130 N. 6th Street, 302 S. 7th Street and 414 Broome Street. All homes will be decorated by professional designers/florists for the Christmas season. Music will be performed and costumed docents will be stationed at several of the houses.

The proceeds from these tours will benefit the Amelia Island Museum of History specifically in its effort to support the archival library which is in dire need of funding.

Amelia Island Trolleys

Amelia Island Trolleys

Free trolley service will be available between the Museum and the houses by Amelia Island Trolleys. Parking is available at the Museum or on-street at any of the homes.

Tickets for the Fourth Annual Holiday Home Tour are $25.00 prior to the tour or $30.00 the day of the tour, and are available at the Museum, online or call the Museum at 904 261-7378, X100.

There will also be a Victorian Tea, with costumed first person interpreters, by separate ticket at the Bailey House, a Queen Anne Style private home, with seatings at 2:00, 3:00 and 4:00 each day of the house tour. Reservations for the tea are $15 and are sold individually through the Museum. Seating is limited to only 50.

Holiday Home Tour

Friday, December 3 and Saturday, December 4, from 10 AM to 4 PM

Come see four magnificent holiday homes decorated by professional designers/florists for the Christmas season.

A Victorian Tea will be available by separate ticket at the Bailey House, a Queen Anne Style private home, with seatings at 2:00, 3:00 and 4:00 each day of the house tour. Reservations for the tea are $15 and are sold individually through the Museum. Costumed first person interpreters will be present at the Victorian Tea.

Music will be performed and costumed docents will be stationed at several of the houses.

Tickets are $25 per person if purchased before December 3; $30 on the days of the tour. Proceeds from these tours will benefit the Amelia Island Museum of History specifically in its effort to support the archival library which is in dire need of funding.

Ride the Polar Express

The Friends of the Fernandina Branch Library invite you to board the trolley and visit the library, the historic train depot, city hall , the museum and the Amelia Community Theatre.

Saturday, December 11th from 1:00 to 4:00 PM.

Free tickets are available now at the library, call (904) 277-7365 for more information.

Holiday Fashion Tips

Holiday Fashion Tips

Holiday Fashion Tips

By: Carol Elizabeth Newton

Christmas is one of the most exciting times of the year. Bring out the sparkle and shine in your wardrobe. You will want to look stunning at all of those holiday parties. Enjoy the season and feel festive!

Glitz and Glamour
Bring back old time glamour and elegance. Choose dresses or cocktail attire that flatter your figure. Now is the time to bring out those little short jackets or sequined bolero’s. Satin skirts or flowing wide- legged pants will be the perfect wardrobe essential for holiday dressing. Don’t go overboard with the gliz. Accent a basic skirt with a sequined top or vice versa.

Let them sparkle and be creative. You can always use vintage clip on earrings and clip them on the front of your shoes.

Wear elegant dangling earrings with unique necklaces. Bold and colorful accent pieces are also festive. Bracelets are great and very popular now.

The Bag
You don’t have to spend big bucks on this. Beaded bags come in all sizes and shapes. The more petite your handbag is for holiday dressing the better.

Holiday Make-up
Try a bolder look than your usual style. Try a smoky eye or a red lip.

Mix vintage finds with designer labels. Great deals abound in stores for party attire. You don’t need to spend a fortune to look great for the holidays.

Remember it is the time of year to shine. Be glamorous. Take lots of photographs and enjoy the holiday season. You will feel good when looking your best.

Annual Holiday Tea

The Gift of the Magi

Annual Holiday Tea

The Mouth of Amelia invites you to the Annual Holiday Tea, “Christmas with O’Henry Holiday Tea”.

Reserve a place today for the Friends of the Library annual holiday tea at 3:30 p.m. on Thursday, December 2, traditionally a sellout event. Join holiday revelers oceanside at Elizabeth Pointe Lodge, 98 South Fletcher Avenue, in listening to the classic Christmas tale, The Gift of the Magi, read by Nancy Dickson. Tickets are available at the Fernandina Beach Library for $30 (FOL members) and $35 (nonmembers); stop by during library hours or call 904-277-7365.

PRESENTED BY: Friends of the Library

FEATURING: Nancy Dickson, Reader

WHEN: Thursday, December 2 at 3:30 PM

WHERE: Elizabeth Pointe Lodge Dining Room

WHAT: Each year, we gather in the ocean-view dining room at the Elizabeth Pointe Lodge, listen to a dramatic reading, and enjoy the spirit of the holiday season. Admission includes a festive tea and copy of the hard-cover book The Gift of the Magi.

WHO: Everyone is welcome but seating is limited.

COST: $30 for FOL members, $35 for non-members. Please bring cash or a check payable to ‘FOL’ to the Library to make your reservation.

Light up a Life

Light up a Life

Light up a Life

Take Stock in Children is presenting “Light up a Life”. On Thursday, December 2nd, from 6:00 to 9:00 PM, the Omni Amelia Island Plantation Ballroom will be transformed into a spectacular fundraiser.

Tickets are only $60.00 per person for this wonderful event that includes a delicious buffet. The evening also features an auction of unique items including handmade items, dinners, and fabulous trips.

Take Stock in Children is a statewide non profit organization that provides a mentor to promising low income students at risk and awards college scholarships to those who qualify. The Nassau County branch was founded in 1997 and currently has 167 students participating. Each student is assigned a volunteer mentor from the community and each one is assured of the possibility of a college education.

Tickets are available at the Fernandina Beach News Leader office, At Home Amelia, Resort to Home at the Spa and Shops at Omni Amelia Island Plantation or by calling Jody Mackle at (904) 548-4464.

Narcissism is Staging a Comeback

Narcissistic Vanity is coming back

Remember the 80s when narcissism was reinvented on American TV and re-branded far beyond the attempts of French Royalty in the 18th century to accomplish eternal youth. TV commercials with smooth skinned 22 year old’s seductively reinforced that you deserved the best of the best and that you were definitely worth the highest priced designer names in the market. Well that form of narcissism seem to be making a full comeback.

After reading the weekend papers (online in my case), there is an obvious optimism being pushed regarding the unfolding of a successful holiday shopping season in the U.S. Increase percentages are enthusiastically spread across the nation as if Black Friday constituted benchmark accomplishments. Sales are 16% up; one out three Black Friday shoppers this year bought online; average spending is up; in short retailers are hopeful for Holiday Sales.

There were also numerous articles over bonus season in the banking industry and how the high-end consumer is totally abandoning frugality. The New York Times heralded that it was all about the “shopping-for-me-this-year” theme.  Narcissism has staged a massive comeback based on the sentiment that “Doom and Gloom” is interesting for a couple of days, but after that it gets boring.

The S&P Retailing index has ballooned more than 20% in the last nine days and has outpaced the rest of the market by 14 percentage points.  The retailers in recent months have embarked on a hiring spree of the likes we have not seen since 2006 and have bulked up on inventories at a pace last seen in 2005.  And those years marked the undisputed boom for sales in the last cycle. Nobody will argue with that.

But …

Payroll growth was surging in 2005/2006, the unemployment rate was half of today’s level and consumer confidence was about twice what it is today. In addition the bank’s credit taps were wide open for anyone with a faint pulse.

Some are already celebrating a 72% consumer confidence rating, 20 points up from  couple of months ago, giving birth to the idea that we can step into a bucket and lift ourselves up by the handle.

We can’t…

And here is why. In the most recent weekly data through November 17th, consumer borrowing from the banks sank $8.4 billion and has contracted now in five of the past six months — by nearly $20 billion or a 14% annual rate. Conclusion: many of the deals made out there, like in the housing market, seem to be increasingly all-cash deals.  People in growing numbers are paying in cash, even if it comes in the shape of a plastic card that says DEBIT, followed by a CC company’s logo. People in growing numbers are learning to pay cash for purchases.  And tell me this; if the frugality theme has left the building, why are retailers so reluctant to raise prices?

Deflation or cashflow: The month of October saw the retailers cut clothing prices by 0.4%, the third decline in the past three months. Jewellery prices were reduced 0.7% last month. Video-audio equipment and the comparables dipped 0.1% and have deflated now for four months running.  Stores cut their toy prices an average of 0.5% and have cut the listing price now in seven of the past eight months.  Book prices fell another 0.2%, the second consecutive decline.  Ditto for appliances, which saw prices drop 1.2% in October.

The war of the worlds between inflation and deflation writes another chapter here and even though it may be nice to know that neither one is really at play, the optimism pulled from it is warm and fuzzy enough to have many pundits yell recovery from the rooftops. After all consumer spending represents 70% of the U.S. economy, and if consumers spend money and have confidence, we are on a fast train out of the hole…. or not? Yes…No?
Also Judging by the Fed’s balance sheet, the money multiplier is still not inflating because credit is still contracting, which means that consumer prices are still deflating — at least outside of the commodity and primary producing stage.

Well I tell you this much.  Keep an eye on the price of gift wrapping paper. As everyone seems to be expecting a vibrant holiday shopping season, the price of gift wrapping paper is declining at a 12% slide per year.  That is a record decline for this crucial time of the year and the price index is all the way down to January 2009 levels when sweaty palms and white knuckles were the economic sentiments.  Explanations are few and confused, as it maybe an early sign that the Holiday Season may not be as jolly for those high end retailers as the consensus currently expects.

Bryceville Library Holiday Fun

Bryceville, Florida Library Holiday Fun

Bryceville, Florida Library

The Bryceville Branch of the Nassau County Library System has an evening of holiday fun planned for December 2, 2010.

There will be magic, face painting, crafts, stories, songs… and of course, Santa Claus!

Sponsored by the Friends of Bryceville Branch Library, the evening begins at 6:00 PM and promises to be an amazing evening.

The library is located at 7280 Motes Rd, Bryceville, FL. Call (904) 266-9813 for more information or visit

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