Book Review: Iacocca: An Autobiography

I just read it for the first time‚ 25 years after its release, and it is amazing how the problems he had to address are still plaguing industries today.

Book Review: Iacocca: An Autobiography

Book Review: Iacocca: An Autobiography

I picked up an old book at a yard sale recently. That book is Lee Iacocca’s autobiography, self-titled Iacocca. The book begins with a background of Lee’s heritage and upbringing, then immediately delves into his experiences leading up to his presidency at Ford Motors, then his firing from Ford, and then the story of how he managed to redeem Chrysler from imminent bankruptcy.

The book was a record-breaking #1 bestseller in its heyday so many of you may have read it before. I just read it for the first time, years after its release, and it is amazing how the problems he had to address are still plaguing industries today. Honestly, it was almost unapparent that I wasn’t reading a book written this year seeing as how it described government bailouts, red tape between big industry and the Fed, regulatory inhibition to progress, a weak economy, and “free trade” (you’ll understand why “free trade” is in quotations if you read the book, or are informed on the workings of the General Agreement on Tariffs and Trades) between the United States and other major industrial countries like Japan.

In addition to the political subject matter, Iacocca‚ is a very good read. It kept me wanting to turn each page with excitement. In Lee’s own words when describing the success of his book‚ “People started asking me how a book with no sex, no violence, and no spies could sell so well. I honestly didn’t know, and I was supposed to be a marketing genius.” I think it has something to do with the American Dream – a desire to succeed, and this book is about hard work and what it takes for success. I give it four stars today, and probably would have given it four stars 25 years ago.

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4 Comments

  1. Joachim Stiller

    Iacocca was great at what he did. He listened to the voice and desires of the people, which is the essence of marketing. GE's Jack Welsh and Apple's Man of the Decade (Smart Money choice), Steve Jobs, are 2 other ones. Iacocca made his mark on the car industry with the introduction of the Mustang, and from that point on was a marked man for the pencil pushers and corporate leeches. Pretty much why we still have the same problems. Excellence is always the target for mediocrity.

  2. Ameliaprivateeye

    I gave this book to my soon to be father-in-law the first time I was taken “home for the holidays” with my husband. He was a very wise businessman 25 years ago and he loved my gift. I ran out as soon as I got home a bought a copy for myself.
    Maybe I too, should read it again and see how much things truly have stayed the same.

  3. Joachim Stiller

    Iacocca was great at what he did. He listened to the voice and desires of the people, which is the essence of marketing. GE's Jack Welsh and Apple's Man of the Decade (Smart Money choice), Steve Jobs, are 2 other ones. Iacocca made his mark on the car industry with the introduction of the Mustang, and from that point on was a marked man for the pencil pushers and corporate leeches. Pretty much why we still have the same problems. Excellence is always the target for mediocrity.

  4. Ameliaprivateeye

    I gave this book to my soon to be father-in-law the first time I was taken “home for the holidays” with my husband. He was a very wise businessman 25 years ago and he loved my gift. I ran out as soon as I got home a bought a copy for myself.
    Maybe I too, should read it again and see how much things truly have stayed the same.

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