The goal, said AIFBY Chamber President Regina Duncan, is to give local businesses the tools they need to take their businesses to the next level.
“Most people start a small business because they have in-depth knowledge and a passion for the product or service they’re providing,” Duncan said. “However, they often aren’t as familiar with some of the nuts-and-bolts aspects of running a business. And as for trying to keep up with all the changes in e-commerce and social media, many just don’t have the time.”
And that’s where the Build a Better Business series comes in, Duncan said.
“Build a Better Business is designed to provide our members with useful information in one hour that they can put into action to improve their operations and, hopefully, increase their bottom lines,” Duncan said.
Build a Better Business will be offered at 8 a.m. on the fourth Friday of the month from March through October at the Chamber, 961687 Gateway Blvd., Suite 101G, on Amelia Island.
The series will kick off March 22 with “Google+ Local and Your Business.” Presenters will be Lara Seamon of RevLocal and Karen Hagerman and DJ Jennings of Sphereographic – Atlanta Street View Inside. RevLocal is a Google Adwords Certified Partner and Sphereographic – Atlanta Street View Inside are Google Trusted Photographers.
The three will give an overview of Google+ Local business pages, how to use them to promote traffic to a website and business and how to set up Google+ Local Business Pages and make changes. The presentation also will include information on the new “Google Street View Inside” program, which provides an interactive 360-degree “virtual tour” inside a business utilizing Google Street View Technology.
Duncan said because of expected interest in this program, the Chamber will offer two sessions of “Google+ Local and Your Business” at 8 a.m. and noon March 22 at the Chamber.
All the subjects addressed in the Build a Better Business series were selected in response to feedback from Chamber members, Duncan said. Upcoming topics include basic iPad use for business, gauging customer experience to increase loyalty, promoting your business via social media, how to quickly assess the financial health of your business and using LinkedIn.
Space is limited to 25 people per session. Admission is free for AIFBY Chamber members; $25 for non-members. Reservations are required and may be made through the Chamber’s online events calendar at www.islandchamber.com.