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Challenge Butter Demos and Giveaways at Shrimp Fest

(Press release) – Award-winning Challenge Butter is buttering up Floridians by donating more than 100 pounds of its fresh sweet cream butter to all of the food vendors cooking up local shrimp for the Isle of Eight Flags Shrimp Festival attendees. It’s also providing free samples from Chef Ryan Robinson of Brett’s Waterway Cafe, and free coupons.

Festivalgoers can enjoy watching Chef Ryan Robinson prepare and sample dishes made with Challenge Butter and Challenge Cream Cheese on-site at the Challenge Butter Kitchen, located on the lawn at the foot of Centre Street. Demos will be taking place on the hour beginning at 11 a.m. and ending at 3 p.m. on both Saturday and Sunday.

The Challenge Butter booth is also fun place to stop for a chance to spin and win coupons, squishy cows and more.
New to Florida, Challenge is the leading butter brand in the West and has won accolades from the World Dairy Awards, Saveur Magazine and San Francisco Chronicle. Its butter and cream cheese are made from 100% real cream from its 450 family owned dairies.

A stickler for quality, Challenge products are free of growth hormones, artificial preservatives, dyes and fillers. And, its products are so fresh, they are ready for the grocer within 48 hours of the cows being milked. Look for them in the dairy case at Winn-Dixie and Wal-Mart. It’s the butter with the elk on the package.

The Isle of Eight Flags Shrimp Festival is May 5 – 7, with a Pirate Parade kick-off on May 4th at 6:00 p.m. in historic, downtown Fernandina Beach. Enjoy a Kids Fun Zone, live musical entertainment, contests, food booths and more. On Saturday and Sunday there will be over 450 arts, crafts, antiques, and collectible booths. For more information, please visit www.ShrimpFestival.com.

ABOUT CHALLENGE BUTTER
Award-winning Challenge Butter began more than one hundred years ago. Today, it is the largest butter brand in the West and is available nationwide. Its portfolio of products includes Salted and Unsalted Challenge Butter, Whipped Challenge Butter and Salted and Unsalted European Style Butter. Its line of spreadable butters includes Italian Herb & Garlic, Cracked Pepper & Sea Salt, Challenge Lite Spreadable Butter with Olive Oil, a Challenge Spreadable Butter Flavored with Olive Oil, Challenge Spreadable Butter with Canola Oil and Challenge Lactose-Free Spreadable Butter. It recently introduced six cream cheese products including regular Challenge Cream Cheese, Challenge Spreadable Cream Cheese, Challenge Whipped Cream Cheese, Challenge Neufchatel Cheese, Challenge Salsa Flavored Cream Cheese and Challenge Strawberry Flavored Cream Cheese. Challenge has not only been a pioneer in the quality in butter products, but is also responsible for many industry firsts including invention of the first aluminum butter churn, lab sampling of butter and shipping butter in paper rather than wooden crates. Visit Challenge on Facebook at www.Facebook.com/ChallengeButter or at www.ChallengeDairy.com.

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