Concours d’Elegance, a different way of looking at Automobiles

Local photographer Helmut Albrecht has an amazing eye for detail as his latest photography from last weekend's Concours d'Elegance displays.

A little over a month ago, I received an invitation to attend the second meeting of a Networking Club on Amelia Island, called the European American Business Club, spearheaded by a Brit named Tim Burningham and a German national (naturalized I seem to remember) by the name of Helmut Albrecht.
Little did I know of the talents and knowledge that had been hiding on our shores. Helmut and I have been exchanging thoughts about doing some exceptional photography projects on Amelia Island in the near future, involving the entire local photography scene.

I have had the distinct pleasure of viewing some of his work recently and I am baffled  by his eye for small details and how they form art in a bigger environment.

Advantage comes not necessary from being new but from being different. This was for sure the case for the cars at this years Concours d’Elegance and is even more true for Helmut Albrecht, a freelance photographer and Principal for KaiMethod, an innovation and strategy consultancy (www.kaimethod.com).

In both of his passions, he coaches his clients to seize a different way of looking as well as a different way of thinking. Out of the box thinking is just one way of approaching life’s dilemmas. Helmut’s photographs remind me of something one of my marketing professors mentioned a long time ago: when you buy a lawn mower, you buy shorter grass; when you buy a drill, you actually buy a hole, when you wear a suit and a tie, you buy acceptance. There is a difference between the obvious and the hidden.

Helmut’s pictures from the Concours d’Elégance are testimony to the fact that an automobile is much more than a car or a vehicle. It is much more than transportation from point A to B.

Helmut has captured his view of the Concourse d’Elegance and made it available Here