Google purchases Deal Aggregator The Deal Map

Besides Groupon and Living Social there are several hundred other sites promoting retail deals on local, regional and national levels. Google bought a piece of the action when it purchased the Deal Map a couple of days ago.

The Deal Map gathers info from hundreds of social deal sites

Most of you have by now heard of the very popular social deal sites such as Groupon and Living Social. There are actually at least 400 deal/coupon websites throughout the country, but these two are by far the largest, which does not mean however that the others are irrelevant. They’re not, if only for one simple reason called the Dealmap.

The Dealmap is an aggregator, bringing together all the deal offered by these 400 or so local or regional providers. For example if you’re looking for deals in the Jacksonville area you get a total of 632 (as of today) from Spas to Restaurants, to Auto Repair Shops and Education products.

So guess what?

In another expansive move towards local market domination, Google just purchased the DealMap which only launched in May of last year but has been able to amass a user base of 2 million, while its App has been downloaded to Apple’s iPhone and Google’s Androids a bit over 1 million times so far.
Although terms of the acquisition have not been leaked yet, it is not clear whether Google killed of a potential competitor for Google Offers, its tentative move this year into e-commerce and mobile payment platforms, or that the giant internet search engine saw tactical advantages in integrating DealMaps accomplishments into its own development of this market niche.

For now The Dealmap confirms that its main products and service will continue. Check it out.

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