Super Bowl XLIV is over and the New Orleans Saints beat the Indianapolis Colts in a game worth watching, 31 – 17 and will bring the coveted Vince Lombardi Trophy home to Louisiana. Much enthusiasm leads up to the National Football League’s Championship game of the year, its commercial and the half time entertainment each and every year.
This year the game was exciting, not a slam dunk by any means and America’s favorite team, the New Orleans Saints, recovered from being behind ten points early in the game to claiming victory over Payton Manning and his colts.
The commercials were not as good as we’ve seen in the past but there are a few worth mentioning. The Doritos consumer generated ad “House Rules” was the overall, non-scientific favorite of the guests of the party I attended. The E-trade commercials always create smiles, Budweiser’s human bridge was a triumph and the NCIS head-slap commercial created a reaction as well.
Violence was the theme for Super Bowl commercials this year. First, I must point out that after seeing the controversial Tim Tebow ad, they may be off of the critic’s hook for pro-choice groups – but now the Tebow family may become a target of Elder Abuse organizations as Timmy disturbingly tackles his mother in the version of the ad that viewed in our area. One Doritos ad features a dog that puts a bark collar on his human, and another potential rise for Elder Abuse is the Snickers ad where Bette White and Abe Vigoda, both over 80 years old, are violently tackled in a game of backyard football. My favorite, non-violent, honorable mention goes to Audi and the Green Police!
Without Urban Yodeling, Queen Latifa and Carrie Underwood sang beautifully the traditional American favorites before the game. Half time however, was great or horrible depending on the age of the person asked. British rockers, The Who, are known for having destroyed more hotel rooms than Hurricane Katrina, were indeed showing their age. This television extravaganza aired on the CBS Network and three of their five chosen songs are themes for three of the CBS prime time CSI hits, coincidence? Roger Daltrey wore his age well, but his clothing was suggestive of the stereotypical look of a wealthy but recently retired man, transplanting to Miami. Pete Townshend well, he looked and sounded like he is well into his 60s. He can however, still play the guitar! The Baby Boomers in the room were thrilled with the performance, but those in their teens, 20s and 30s thought they were awful. With a less than exciting performance, and even though I admit that I was never a huge fan, I too, found the half time show lacking!
Another year to go for the next Super Bowl, maybe this year I’ll enter one of the consumer driven contests for my own commercial concept.