Gooding and Company Record Breaking AuctionAt $16.39 million, a 1957 Ferrari 250 Testa Rossa Prototype broke the world record for a car sold at auction. The Iconic 1957 Ferrari 250 Testa Rossa Prototype makes history at $16.39 million on Gooding & Company’s Pebble Beach stage.

Pebble Beach, CA – Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance, made history last night selling the iconic 1957 Ferrari 250 Testa Rossa Prototype for an outstanding $16.39 million. Recognized the world over for its historical significance and stunning design, the auction of the Scaglietti-bodied, pontoon-fendered Prototype mesmerized thousands of people in the Pebble Beach auction room as well as around the world via Gooding & Company’s live webcast and twitter conversation #2011PebbleBeachAuctions. Energized with excitement after the Testa Rossa arrived on stage with a thunderous engine growl, the crowd cheered when Auctioneer Charlie Ross accepted the commanding first bid of $10 million. As the audience watched in amazement, both Charlie Ross and David Gooding entertained the steadily-escalating bids that soared past major benchmarks of $12 million, $13 million and $14 million. When the gavel finally dropped, there was a roar of enthusiasm confirming Gooding & Company’s outstanding $16.39 million world record achievement.

Setting the tone for an outstanding start to its two-night Pebble Beach Auction, Gooding & Company’s top ten final results from the first day are as follows:

1957 Ferrari 250 Testa Rossa

1959 Ferrari 250 GT LWB California

1963 Shelby Cobra 289 Factory Team Car

1953 Ferrari 375 Vignale Coupe

1964 Porsche 904 Carrera GTS

1972 Ferrari 365 GTS/4 Daytona Spider

1956 Ferrari 275 GTB

1959 Fiat “Ferrari” Scuderia Factory Transporter

1956 Ferrari 195 Inter Berlinetta

1921 Bentley 3 Litre

Day two highlights include the sensational 1931 Whittell Coupe Duesenberg (lot 123), the Most Elegant American Classic ever created; Sheryl Crow’s 1959 Mercedes Benz 190 SL Roadster (lot 107), which will be auctioned to benefit the Joplin Schools Recovery Fund; a rare, all-original 1966 Ferrari 275 GTB Alloy Long Nose (lot 113), Steve McQueen and Von Dutch’s 1931 Brough Superior SS80 (lot 133) and a highly-coveted, preservation class 1957 Ferrari 410 Superamerica Series II Coupe (lot 135).

Gooding & Company, internationally celebrated for its world-class automotive auctions, provides unparalleled service in the collector car market, offering a wide range of services including private and estate sales, appraisals and collection management. At its 2010 Pebble Beach Auctions, Gooding & Company’s top three selling lots – a 1959 Ferrari 250 GT LWB California Spider Competizione that sold for $7.26 million, a 1933 Alfa Romeo 8C 2300 Monza that sold for $6.71 million and a 1961 Ferrari 250 GT SWB Berlinetta SEFAC Hot Rod that sold for $6.105 million – ended up being the top three most valuable cars sold at auctions worldwide that year.