So Many Roads

It is not the strongest that survive, nor the most intelligent, but those most responsive and prepared to change

Learn how to face the fear of change with confidence

Every pundit who claims to have an opinion, and all of them do, advises you to stay put these days when life’s advancements call for a change. Too uncertain out there, stick to what you got, count your blessings, better one bird in the hand than two in the bush: you know the warnings. Let me be clear up front: Individual change is not necessary, because survival is not mandatory – nobody can force you, not yet at least.

I have always been of the opinion that when you have loaded up your brain and your backpack with life’s essential experiences, you need to start opening doors and you don’t stop until you leave this earth, which is supposedly the door to a grand finale. So for me, rejecting change creates decay. Opening doors to different views, opinions, cultural experiences, education, technologies let’s you embrace life in its full potential and move forward..

Victor Frankl said: “When we are no longer able to change a situation, we are challenged to change ourselves”. Henry Miller had a very graphic view on the fear to change when he proclaimed: “The man who looks for security, even in the mind, is like a man who would chop off his limbs in order to have artificial ones which will give him no pain or trouble.”

Growth is the only evidence of your life.

Just two weeks ago, the Hurley’s, Jeff Malone, Mike, Ric and myself went to see what Huffington Post this week called: “The best guitarist you have never heard of”; Joe Bonamassa. In an earlier story about this evening, I stated that Joe has finally found his perfect back up band. And then yesterday I get the news, that inimitable drummer Bogy Bowles is saying goodbye to Joe and after 5 years of roaming the world, he is casting his professional future in a different direction. No difference in style or clashing personalities here, – Bogy and Joe are the nicest people you will ever meet -, Bogy just opened another door and is ready to move on to the next stage of his life.

Now mind you, these guys are making a lot of money these days and they have worked hard to get there – Joe’s 18 wheeler says it on the sides: always on the road. Their talent and accomplishments deserve that recognition, which also leads them into the league where they never have to worry about job security. They are simply so good that even if the economy would scale back to 30% of what it used to be, they would still do very well. Obviously this selected percentage is arbitrary and in no way reflects what I feel the economy is doing.

I would share my last sandwich with Bonamassa, for the pleasure of just listening to him play. Even though it will be a missing link in the Joe Bonamassa band, Joe is the first one to understand. He himself wrote and performed “So Many Roads”, an invitation to change and personal growth.

Godspeed Bogy, I’m sure we’ll catch up with y0u again. Enjoy Joe and Bogey playing “So Many Roads” in this video I put together several years ago.

On July 3, 1958, Alfred Perlman wrote in the New York Times: After you’ve done a thing the same way for two years, look it over carefully.  After five years, look at it with suspicion.  And after ten years, throw it away and start all over. My observation is that even though Perlman was entirely right in his advice, his time frames had not taken into consideration the arrival of the Internet. Talking about change!!

Yesterday my wife asked me, if we could adopt this little 18 months old puppy in Alabama, which has had a short and miserable life, losing his first family to a house fire and his second human friend to cancer. I looked at the picture of that mutt puppy and said yes. My previous adoption concern of already having a 3 year old Snorkie, who is fantastically set in his ways, disappeared with that one look in the little pup’s eyes. Time for me to stop worrying about changing the status quo. Fortunately (for the puppy) within minutes of telling the shelter in Montgomery Alabama that we would take the dog, message came back that Puppy had minutes earlier found a good new home with a family in Mississippi and there was a long list of inquiries.

The internet has changed our lives almost entirely, and those of us who contribute and follow technological advancements, know that the change has just begun. There are thousands of doors to open, look inside the room and match what we see with our individual needs and desires.

Comfort doesn’t like Change

People who have reached comfort in life and work, are usually dead set against change and in the past could wing themselves through life in a manner they adopted as “their” lifestyle. I cannot blame them for taking that attitude. However, no one can deny that we are currently on a roller coaster ride in human history; the first one started with the invention of the printing press more than 500 years ago, which allowed mankind to become more widespread educated; the second one started with the Industrial Revolution which allowed mankind to become more widespread prosperous and the third one started with the Technological Revolution which is allowing mankind to become widespread inter-connected.

Francis Bacon said: Things alter for the worse spontaneously, if they be not altered for the better designedly. In other words if you do not design the template for your life with an openness to change, things will spontaneously get worse. And I’d like to ad that the arrival of the internet will speed that process up a thousand fold.

Fear for change is normal, but as my friend and motivational speaker  Keith Cameron Smith says : ” Most people do not know whether change will be positive or negative when it first presents itself.” For the comfortable among us, change is a threat, but for the truly confident among us, change is an opportunity. People who are insecure resist change, people who are confident embrace and welcome it. And confidence is a result of preparation and hard work. Confidence is working on yourself. Confidence is the benefit of  proving yourself to yourself. It is knowing you can handle whatever comes your way. Confidence is knowing you can do whatever you choose to in a world that offers changing options with massive opportunities.

If you think that life is handing you lemons, don’t make lemonade.

Become a chef and use the lemons as an important ingredient to the creation of new dishes. Experiment and learn, so that the opportunities of change, whether the change is good or bad, will become your playground.

5 Days in January Bootcamp

We are holding a 5 Day Bootcamp between January 17 and 21 at the Amelia Hotel at the Beach that will teach you to be in control of your internet presence and benefit from the changes the internet is exposing our world to.

We have a few seats left for people that never want to depend again on an outside “webmaster”, whether it is their son’s room mate in college who builds websites in his spare time (oh we can tell stories!) or a qualified webmaster professional (we have been doing that for 16 years now with hundreds of websites under our belt).


• it is a full 5 days of 9 to 5 learning, but those 35 hours will not only save you a great deal of time and money, it will decidedly increase your earning capacity and confidence that you will benefit from the changes.


• the cost of $995 dollars may be a bit steep for some (although most other are 5 times more expensive), but it includes one year domain registration and hosting for your website, all course materials, and..lunches and coffee breaks


• we are our own competition by teaching you how to become independent from us, but we see the rapid changing world of internet commerce that’s upon us and if you can maintain and update your own website(s), we can move your and our efforts towards mobile connectivity and have our entire local area benefit from increased business.

Remember: It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive and prepared to change.

WordPress Website Building Bootcamp Program


Day One

1. Introduction
2. Make laptops internet-accessible
3. Download Safari browser
4. Define domain name; reserve domain name and hosting plan with Hosting company
5. Go into cPanel set up and organize manager URL

6. Go into WordPress to choose and select theme templates*
7. Set back-end user/admin access
8. Define objective(s)/ targets / mission
9. Work up website navigation

Day Close

10. Q & A fine-tuning

Homework (a) Find Visuals and (b) Write content outlines based on navigation *

Day Two

1. Check on status of all URLs
2. Prepare content for all navigation: (a) Pages, (b) Categories, (c) Posts
3. Set: (a) Visual Formats, (b) Forums, (c) Plug-ins, (d) Widgets, (e) Columns

4. Start uploading main navigation
5. Double check formats
6. Complete explanation of WordPress bars and how they work
7. Set up email accounts with signatures

Day Close

8. Q & A fine-tuning

Day Three:

1. Double check all domains
2. Work up social media accounts: (a) Facebook, (b) Twitter, (c) LinkedIn, (d) YouTube, (e) RSS, (f) Google Account (incl. everything- maps/view/alerts/adwords/keywords etc),
3. Attach SHARE network to website

4. Set up PayPal Account **
5. Shopping Cart navigation
6. Evaluation

Day Close

6. Q & A fine-tuning

Day Four:

1. Triple Check: (a) All links, (b) navigation, (c) sizing
2. Image optimization
3. Maintenance Blog Schedule, Social Media Toolkit and spreadsheet
4. Feedburners/ email campaigns, email database harvesting
5. Constant Contact- never better – newsletter

6. “Ranking” secrets/ coding secrets
7. Free research tools to help ranking, competition research, keyword duplication
8. Learn how to Build video with photos and upload to youTube/Vimeo for website distribution
9. Launch and start Search Engine submission process

Day Close

10. Q & A fine-tuning

Day Five (half day):

1. Complete start of the day session – write and publish a blog story; promote the entire Social Media Circuit
– do intermediate ranking checks on Google, Bing and Yahoo with keyword alterations
2. Building an email data base
3. Final Question and Answers session

Follow Up: On Wednesday January 26 from 6 – 8 pm there is a closing follow up for Q and A

* Astrix indicated entries include instructions and requirements that will come with the registration instructions.

For more information and special offers you may contact: or or call Mon – Fri between 4 – 6 pm Tel. 904 310 6153

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