It seems that Search engine optimization is on many business people’s mind, yet most business owners with websites do not have a clue and mistake it for a social media presence. They think a Like or Business page on Facebook is SEO or at least part of it. It has absolutely nothing to do with Searchengine optimization. In this new and exciting cyber world, if you know what you’re doing, SEO can change the way you do business. If you don’t, however, what you don’t know could hurt you, or worse, put you out of business.
By now, most people realize that the Internet is a very important part of business, any business. If your customers move on the Internet, you need to be there. Period. An Internet presence is vital if you want to make it in today’s world, and consequently search engine optimization is something that just about everyone with a website needs to know something about. If you run a business, it’s important that you understand how your website or blog is to be optimized.
Search engine optimization isn’t just about adding keywords to your website content and blog posts; there’s quite a bit more to it, in fact. If you really want to be successful and reach the front page of the search rankings for your essential keywords and phrases, there are a few things to keep in mind.
1. Research is Key
Most business owners are aware that they need to have keywords, but they don’t know just how to find the best ones. Since the entire SEO campaign depends on selecting the right keywords, this is a very important step and one that cannot be taken lightly. Don’t just guess at your keywords, take the time to research them thoroughly.
You can use the Google Keyword Tool to help find good keywords with plenty of searches. Simply type your keyword into the search box and let Google give you suggestions. You want something that will bring in plenty of searches each month. Try using several keywords with lower searches if you can’t find one with less competition. Then click to Google and search for the keyword phrase with quotation marks on either end to see just how many other websites are optimized for the exact same phrase. You want lots of searches and very few competitors.
2. Less is More
At first glance, it might seem like the more often you use the keywords in your content, the better. However, thanks to scammers who used a technique called “keyword stuffing,” that’s not a good idea. You can actually end up penalized for using too many keywords in one piece of content.
The key here is to be natural. Don’t stuff the page full of specific words; instead let the information flow freely and insert the keyword phrases wherever they actually fit. This will result in much better content that search engines will love.
3. Label Your Photos
Photos really add a lot to a blog post, but they can’t help your SEO unless you make full use of titles and ALT tags. Using your keywords in these areas will give your page a nice boost. It doesn’t hurt to name your photo something SEO friendly either. Instead of labeling it DSC234.jpg, go with something like Florida-beaches.jpg.
4. Drop the Flash and Java
5. Add Regular Content
This is one area that is more important now than every before. Good content has always done well with the search engines, but since Google changed the rules in early 2011, it’s even more important. Regularly updated pages with quality content are treated very well by the search engines, so it makes sense that blogs, rather than fixed sites with static content, are doing very well these days.
While your content should contain keywords, keep in mind that the most important thing is to offer quality information. It should be written more for human eyes than for search engine spiders.
6. Try Deep Linking
Getting links from other websites is vital in boosting search engine rankings, but what many people don’t know is that deep linking is also very important. Deep linking means linking to other pages within the same website. For example, Searchamelia is a site on news and entertainment info and an article like this one links naturally to a story I did on choosing the right keywords back in June of 2011.
This type of linking should be done on a regular basis and goes hand in hand with providing regular content. Whenever you write a blog post, check back to see if there’s anything relevant to link it to.
7. Too Many Backlinks is a Bad Thing
If you’re online, you’ve heard of back-linking. This is the practice of getting links from other websites. When you use the right anchor text, this can be very helpful in boosting your search engine rankings. However, it is not something you want to overdo.
Getting regular links from various locations looks a lot more natural than one article directory linking fifty times to the same page. Try to spread your back-links out, a handful here, a few there, and keep them trickling in at a steady rate to ensure the best results. If you have 10,000 links come in one day and then nothing for the next four months, the search engines will know something is up and will rank you accordingly.
There is a lot more to SEO, but the foregoing will for now get you ahead of your competition. SEO is a combination of common sense along with some careful tricks. As long as you are putting out excellent content on a regular basis with keywords naturally mixed in, you can expect to see an improvement in your rankings. If you want to know more about correct SEO, you may want to join us for one of our monthly free Social Gatherings. The next one is scheduled for March 21 at the Amelia Oceanfront Bed and Breakfast.