What is Twitter? Don't laugh, there are many people out there who Tweet but don't understand why.
SearchAmelia is a big fan of Social Media. One thing we have noticed at the end of our free classes is that there are many people who still do not understand how easy social networking can be. Consider these social sites as tools to use in addition to traditional forms of networking, only this version permits you to hand out your business card to people around the world, far beyond a face to face setting.
We have all seen trends with Naymz, MySpace, Facebook, Linked In and other networks that grow or fade out over time. This is new technology and the first concept you need to grasp is that the technology changes are constant and rapid. The first thing I had to understand for myself was not to become “attached” to any one particular networking site. With that said, I am signed up on too many of these sites, but I actively participate in three of them. My publisher describes them like this, “Facebook is a Reunion, Linked In is the professional conference or seminar and Twitter is a cocktail party.” These are the top three that I use.
What is Twitter?
Don’t laugh, there are many people out there who Tweet but don’t understand why. Even if you don’t participate, it is practically impossible to have never heard about Twitter.
Twitter.com is a blogging site that limits posts to 140 characters including blank spaces and punctuation. So, you can blog (post your comments) in small doses. With over 27 million visitors each month, to say Twitter is popular is an understatement.
According to Alexa.com some of Twitter’s Demographics look like this:
- Twitter is ranked 12th in the world and 11th in the United States of all websites.
55% of the Twitter users are female.
The largest age group of users is in the 25 to 44 year old range.
Twitter users are diverse and growing worldwide.
Most Twitter users browse from their work location.
Why use Twitter?
Twitter permits users to network. Searching keywords to find others with similar interests in your niche market is easy. When you find them, you can follow them so when they “tweet” you can read it instantly.
Twitter is free! Networking, branding and marketing have never been so affordable. For example: You are a restaurant owner and just bought an abundance of fresh fish at an incredible price and are passing on these savings to your customers. With Twitter, you can announce tonight’s fish special to your own Followers as soon as you purchase the fish. Your followers read your tweet, tell their friends and make reservations for a table of six at 7:00 PM. Six meals that you likely would not have sold without the convenience of Twitter… and that is a very simple example.
Twitter happens in real-time. When the Haiti earthquake happened, the most readily available information was found on Twitter. Traditional news media gets the story from their sources and presents their findings at a prescheduled time or as soon as possible with “breaking news”. With Twitter, those sources can tweet what is happening right now to anyone who wants to find the information.
How to set up Twitter?
Go to www.twitter.com and and click on “Sign Up” to join the conversation. The site will walk you through the process step-by-step, but there are a couple of things to think about before you begin.
What username will you select? Pick a name that fits your interests, your business, your product or whatever it is you will be promoting and/or talking about on Twitter. You are branding yourself, your business or your product.
What will you say in your bio? Limited to 160 characters you should practice putting information relevant to your username into this smaller than expected space.
Design your page to add a bit of character to your space. Add background images, change your colors, and upload a friendly profile picture of yourself.
The more you use Twitter the more you will learn about having conversations, answering questions, posting comments, promoting your business, retweeting news stories, how to make lists and if you want to be protecting your updates. These all depend on your individual purpose and what you expect Twitter to help you accomplish. Like all other social network media, Twitter is a tool and we all know that jobs are accomplished more successfully when you use the right tools.
Go ahead and set up your account and search for people to follow. Search first for people you know that have a Twitter account. Next look for new people to network with. Go ahead and follow SearchAmelia, Ameliapromotion or look for me directly, if you find you need assistance setting up your account let us know by commenting on this article, maybe we will hold a free class for that, too!