Forming Strategic Business Alliances

Whatever you sell, there is a business in Fernandina Beach or Nassau County that sells a product or service that compliments yours.

Forming Strategic Business Alliances

Forming Business Alliances

As you grow your business it is important to form alliances with other businesses in the community. No matter what you sell, there is likely a business in Fernandina Beach or Nassau County that sells a product or service that compliments what you have to offer.

For example, CLUB 14 FITNESS helps promote Current Runnings. One is a fitness center and the other sells running shoes. This is a perfect fit!

If you are a restaurant you could pair up with an ice cream or coffee shop.

Do you sell woman’s fashions? Partnering with a hair or nail salon will help your customers complete their look!

Do you sell fishing supplies? Why not find a partnership with a business that has clients just like your own? Perhaps a hunting supply store or a shooting range?

The combinations are endless. As a business owner, you should already know who your customers are and what they are interested in. By offering reciprocal links on your website and business cards or brochures on your counter you are helping your customer by saving them time. When you suggest a business to your clients, you are telling them this is a trusted source who you believe will take good care of them.

Two or more businesses pooling their resources will gain better exposure for your marketing dollars. Think outside of the box and make strategic business alliances work for you!

Creating a Strategic Business Alliance could be illegal if it creates a monopoly so be sure to follow the rules or seek legal advice before entering into any contractural obligation of any kind.

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