Leave Your Home on the Market for the Holidays

The holidays are here and if you are trying to sell your home you finding yourself faced with that annual question, "Should I take my home off the market during the holidays?"

Keep the Customer Satisfied

Keep the Customer Satisfied

The holidays are here and if you are trying to sell your home you finding yourself faced with that annual question, “Should I take my home off the market during the holidays?” There are always those who think you should and they will offer a wide variety of reasons as to why. I have always thought that the holidays could be a selling opportunity.

I think you should leave your home on the market during this time of year for several reasons. Buyers who are looking during the holiday season are truly serious buyers. Should you get a request to show the home you automatically know you are dealing with a real buyer and not just another tire kicker. Another reason as I see it, there are less homes to choose from over the holidays, why not show case your home when the competition is down.

During the holidays your home is probably more ready to “show” then at any other time of the year, capitalize on that. Some buyers must buy before the end of the year for tax purposes, if you’re not on the market you will never have the opportunity to offer your home to that buyer. For many people the holidays are an emotional time of year, a buyer may be more inclined to pay your price for the home then at any other time of year. January is traditionally a time for new employees to start new jobs, another great opportunity to sell.

If you can sell your home during the holidays it places you in a prime position to buy in the spring when there are many more homes on the market and prices are lower. This is a tough market, make no doubt of that and you will need every opportunity available to you to sell your home. The holidays are a busy time of the year for many people and it’s true not everyone is interested in buying a home during the holidays. The ones that are looking however are the very ones you would like to talk to and show your home to.

Consider holding a “holiday open house”, complete with the sights, sounds and smells that only this time of year can offer. I thing the holidays are a perfect time to market your home.

Top 11 Reasons Sellers should list during the Holidays

Should you list your home for sale at the end of year??? Many people would say NO! Wait until the spring buying season! Don’t use your DOM (Days on Market) during the dead holiday season. I recently read a Top 11 Reasons a Seller should list during the holidays that really made a lot of sense. I then listed two homes this week (two weeks before the Thanksgiving Holiday) and both sold in LESS than one full week! During the offer period on both listings I kept thinking of this list and realized how many of these Top 11 applied to one of both of these sold listings. I should note both listings got more than one offer – my sellers had to choose a contract! The following list is a reprint from Keller Williams Realty.

Top 11 Reasons a Seller Should List During the Holidays!

  1. People who look for homes during the Holidays are more serious buyers!
  2. Serious buyers have fewer houses to choose from during the Holidays and less competition means more money for you!
  3. Since the supply of listings will dramatically increase in January, there will be less demand for your particular home! Less demand means less money for you!
  4. Houses show better during the Holidays!
  5. Buyers are more emotional during the Holidays, so they are more likely to pay your price!
  6. Buyers have more time to look for a home during the holidays than they do during a working week!
  7. Some people must buy before the end of the year for tax reasons.
  8. January is traditionally the month for employees to begin new jobs. Since transferees cannot wait until spring to buy, you need to be on the market during the Holidays to capture that market!
  9. Even though your house will be on the market, you still have the option to restrict showings during the six or seven days around the Holidays!
  10. You can sell now for more money and we will provide for a delayed closing or extended occupancy until early next year! – Secure the sale for a buyer not ready to close until early next year.
  11. By selling now, you may have an opportunity to be a non- contingent buyer during the spring, when many more houses are on the market for less money! This will allow you to sell high and buy low.
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